Archive - PR@ctical

The 2025 Midyear Media Stat Pack

11 stats that prove just how fast the comms game is changing and what you need to do next.

Jul 1 •

June 2025

May 2025

the new media tiers (and why tier 1 just got demoted)

generative visibility is the new metric that matters.

May 29 •

AI search authority: are you ready?

I’ll Run a Free AI Visibility Check on Your Brand—And Tell You What The Machines Are Saying

May 19 •

🎨 the human edge: taste

why cultivated taste will outperform any ai prompt stack in 2025

May 13 •

🧨 When a Viral Post Turns Into a Brand Crisis

A Simulation You Should Run This Week

May 8 •

December 2024

Welcome back: PR@ctical Refresh

Sevans PR was acquired by Zen Media

Dec 16, 2024 •

February 2024

Do you know what AIFC is?

Happy Thursday.

Feb 22, 2024 •

January 2024

PR@ctical is back: Navigating Changes

From TechCrunch Layoffs to PR Evolution

Jan 30, 2024 •

October 2023

4 things that can't yet be measured in #PR. 👇

"In business, all things should be measured, yet not all things are measurable." (-Me)

Oct 9, 2023 •

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