Sarah Evans

I Made 10 Predictions About AI Visibility 6 Months Ago. I Was 100% Right and 7 Have Already Happened.

Plus GEO 101 on Oct 23: one fee, unlimited seats for your whole agency.

Oct 5 • Sarah Evans

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September 2026

OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now.

The first autonomous AI breach failed on comms before it failed on code. I wrote the four-move protocol your org doesn't have yet. And GEO 101 for…

Sep 28 • Sarah Evans

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Everyone Says AI Citations Die in 30 Days. 3 Out of 4 of Ours Are Still Cited After 90. You're Doing It Wrong.

The whole edition is free this week. Steal the 8 rules, run the one-hour test, and find out whether your content is dying or just badly built.

Sep 21 • Sarah Evans

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Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours

What it costs to become a service as software company, and why agentic commerce is the reason you do it.

Sep 14 • Sarah Evans

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August 2026

The Modern Comms Person Is a Builder, an Architect, and a Reflection Expert

I built a new Claude Skills repository for comms people. Updated weekly.

Aug 31 • Sarah Evans

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"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer

Persona, prompts and intent decide which sources build AI answers

Aug 24 • Sarah Evans

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A Fake Story About Your Brand Costs $0 to Make. Defining "Shadow Content" and what do about it.

58% of companies have already been hit by a fake story, and only 18% can spot one coming.

Aug 17 • Sarah Evans

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The prompt never has been a "question." PR has to start thinking like a CMO at scale, now

Buyers who ask AI buy from their first shortlist 80% of the time, and half of them are using it to narrow the list, not find you. Here are the four work…

Aug 10 • Sarah Evans

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LinkedIn Gave Everyone a Button to Report Your Content as AI Slop. 40% of Long-Form Posts Qualify Right Now. Time to Change ASAP.

LinkedIn also killed its own AI writing tool. Here's the 10-minute audit to run on your feed and every account you manage, plus your two Certification…

Aug 3 • Sarah Evans

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July 2026

OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It.

ChatGPT ads went self-serve this week.

Jul 27 • Sarah Evans

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Your Customer Sees You 26 Times Before They Buy. Sales Gets Credit for the Last 4. PR Touched the First 22.

Most of those touches happen in AI answers, podcasts, and threads you can't tag. This week: how to read the prompts driving them.

Jul 20 • Sarah Evans

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The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI.

The agent discovers, verifies, and buys in one motion (and org charts won't catch up for a while)

Jul 13 • Sarah Evans

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