Sarah Evans

Defense. Discovery. Delivery. The First Universal Comms Industry Deck for AI Visibility Budget.

NEW! PR@CTICAL Pro just got even more valuable. Access the paid for how to execute during the era of AI perception.

May 18 • Sarah Evans

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84% of Every AI Answer Is Earned. 0.3% Is Paid. Cut PR in 2026 and You Cut Your Pipeline.

Muck Rack's third straight quarter at 84%. FTI's Strategic Comms revenue just hit $103M. The cutters are watching the wrong dashboard.

May 11 • Sarah Evans

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The Wire Just Beat the Byline. ChatGPT Cited Our Press Release in 2 Hours.

We ran an AI Notice Monday. ChatGPT cited us in 2 hours. The same system put one of our clients in 76% of AI answers across 200 buyer prompts and 5…

May 4 • Sarah Evans

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April 2026

MyAgentStack.io Is Live. The Map of Every AI Agent in PR, Marketing, and Comms.

I built it this weekend because the agent layer is changing your business faster than anyone is tracking it. Bookmark this. Send it to your team. Submit…

Apr 27 • Sarah Evans

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Your Buyers Are Using AI to Pick Vendors. LinkedIn Is Where It Gets Its Answers.

SEMrush found LinkedIn is one of the top-cited sources across ChatGPT, Google AI Mode, and Perplexity. ChatGPT just became an ad platform and Anthropic…

Apr 20 • Sarah Evans

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Meta's 85,000 Employees Are Competing to Use the Most AI. Do You Know What a Token Is?

Inside the "Claudeonomics" leaderboard, why tokens are the new literacy test, and what heavy usage actually signals for PR pros.

Apr 13 • Sarah Evans

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74% of Workers Use AI. Only 33% Have Been Trained. PR Is About to Find Out What That Costs

AI literacy just became a workforce requirement, the DOL made it official, and comms is sitting on the wrong side of the gap.

Apr 6 • Sarah Evans

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March 2026

Google's Newest Algorithm Update Rewards the Same Content AI Engines Cite. This Change Will Impact 55%+ of All Sites.

The convergence of SEO and GEO is here and the budget shift, conversion data, and tooling all dropped in the same week.

Mar 30 • Sarah Evans

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The AGI Race Is On. Here's Why PR Pros Can't Afford to Ignore It.

18 companies are racing to build AI that thinks like a human — and when they get there, every industry, every team, and every consumer behavior changes…

Mar 23 • Sarah Evans

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Is Your LinkedIn Profile Shadowbanned (And You Don't Know It)?

The algorithm changed in March 2026. You might be misaligned with 360Brew's credibility audit. Here's the 4-signal framework that fixes it.

Mar 16 • Sarah Evans

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I Just Launched a Paid Version with TONS of Resources

Weekly Intelligence for Communications Pros

Mar 9 • Sarah Evans

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February 2026

If You Don’t Know How AI Describes Your Brand Yet, This Is the Week to Find Out

Communications now influences decision formation. And that happens in the before layer.

Feb 9 • Sarah Evans

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