I shared notes from more than 600 calls with Chat GPT to identify a new service offering
introducing PR Playbook Pilot (you can do the same)
Chat GPT can do a lot of things, but it still lacks human input, industry expertise, and the all-essential fact-checking.
It also hasn’t yet been able to build relationships — which is, as you all well know, key to PR.
I want to share my most recent experiment to see if it sparks any ideas for you.
Over the past three years, our team has met with approximately 624 founders, freelancers, CMOs, industry leaders, and others since introducing weekly office hours. I recently pulled my notes from those calls and shared non-proprietary info into Chat GPT to identify common themes and trends.
It took a few tries to get everything in there, but guess what it showed me?
The four most common themes in office hours discussions:
“Work with you when we have the budget”
“How can we do PR ourselves before we can afford it”
“Ongoing training, and resources”
“Do more with fewer resources”
Whoa. This is intelligence I can actually do something with (and I thought you could, too).
It sparked an idea to create an entirely new offering designed for all of the people we have the opportunity to engage with and not partner with — missed connections are no fun.
Enter —> PR PLAYBOOK PILOT
Whether a team already has an internal PR leader or doesn’t yet have the resources to partner with a PR agency, this is a tactically executable resource designed based on what I heard people say they need.
Sure, it’s a plan, but it’s a plan with some pretty big resources to back it up — and it came from people indirectly telling me what they actually needed at various moments in time.
Using the previously mentioned intelligence, I pulled some key points of value for the target audience:
-Cost-Effective Solution: This was the number one issue across the board — money. Solution? One-time fee to access top-tier PR expertise.
-Tailored Approach: More than a Chat GPT prompt, it’s our own proprietary methodology to design something specific and with real-time information.
-Expert Guidance: Back to the budget. They may not be able to keep an agency on retainer, but it doesn’t mean they can’t benefit from something created by one.
-Internal Execution Empowerment: This part is huge! It is the missing link to helping teams do more with less.
-Flexibility and Incremental Delivery: “When we have more resources,” is a phrase that can last for years. This allows moments of opportunity and allows brands to adapt their PR plans based on changing circumstances or business priorities.
Will it work? Time will tell, but, at the very least, I now have something specific to offer during office hours when all parties know agency support isn’t in the cards right now.
What is an innovative way you are using technology to build a brand, get a story told, or do something exceptional?
In service,
Sarah
p.s. Interested in office hours or Playbook Pilot? Schedule a call here.