Issue #3: PR@ctical
📰 7 Twitter Lists and how to use them to identify media opportunities
Welcome to the third issue of PR@ctical. I’m really glad you’re here and hope that this helps you (even in some, small way) to build your reach and influence.
You know what would help me even more? Put me to work. Tell me the “one thing” YOU wish you had to help you get more: media coverage, influencer, speaking opportunities, etc… That way I can begin tailoring these issues to meet the specific needs of people, like you.
Twitter Lists.
They’re a powerful tool if you know how to use them.
My PR@ctical tried and true Twitter List tips for generating more media opportunities:
Check your pinned Twitter lists every morning (and put it on your calendar to build the habit). See what journalists are talking about. It will help you write better pitches & identify source opportunities.
I read a TON of news articles in every vertical. As soon as I discover relevant journalists, I do one of two things: add them to a Twitterlist; and/or add to mobile alerts.
Building your own Twitter list(s) offers you a very specific advantage, the ability to hyper target Twitter ads. This is important if you are trying to reach media, investors, event attendees, potential customers, etc....
The 7 Twitter Lists I’ve Built that I Can’t Live Without:
Assignment Desk Editors & News Directors, Local Media https://twitter.com/i/lists/1251303760850153473
Morning Show Producers: https://twitter.com/i/lists/1248393442092175360
Mashable: https://twitter.com/i/lists/1260680329104207872
Wall Street Journal: https://twitter.com/i/lists/1255980753956909056
Journalists covering COVID-19: https://twitter.com/i/lists/1248475691332415490
New York Times: https://twitter.com/i/lists/54340435
Tech Journalists and Writers: https://twitter.com/i/lists/1230572546237427712
I hope you enjoyed this issue of PR@ctical. This is an exclusive space where I am giving away all of the tools and resources I’ve developed the past 11 years.
Hoping you are safe and well,
Sarah