Partnership PR - Your Untapped Potential
And 19 stats that may support a proposal, project or pitch
PR Partnerships - An old trend with new opportunities
Whether you’re in house or agency, your network is your lifeblood. As budgets reduce and more results are expected, partnerships are key to continued success.
There’s no reason to go it alone when going back to basics results in a win/win.
Three Easy Strategies for Successful Partnerships:
1. Co-hosting Events:
Events, both virtual and physical, can be a potent PR tool. They offer an engaging platform to showcase your brand, build relationships, and make an impact. Co-hosting an event with a partner expands your potential audience, divides the logistical workload, and makes the event more newsworthy.
It’s important to choose an event format that aligns with your brand and audience preferences. It could be a webinar, conference, product demonstration, charity event, or a casual meet-and-greet.
2. Co-authoring Content:
Co-authored content, such as blog posts, white papers, or research reports, can be a valuable tool in partnership PR. This approach allows you to share expertise, reach a wider audience, and provide more value to your readers.
The key is to identify a topic that is relevant and valuable to your shared audience. Each partner can then bring their unique perspective and expertise to the table, enhancing the quality and depth of the content.
3. Joint Product Launches:
Joint product launches can be an effective strategy for creating buzz and reaching a larger audience. When two brands collaborate on a product, it often brings together the best of both worlds, resulting in a product that offers more value to the consumer.
Tools you should keep your 👀 on
The Generative AI Cheat Sheet (Ben Parr)
Research Repository
I keep an unmentionable amount of newsletter and media subscriptions that feed into a Slack channel daily. Our team loves to pull trends for own use and thought you might find them helpful, too.
It’s part of our “research repository” for proposals, projects or pitches, here we go:
PR, MARKETING, CREATOR ECONOMY
30% of creators say TikTok is the best social-media platform to make money. That's more than any other platform. 26% say YouTube. (Insider)
Report: Content Marketers Anticipate Utilizing AI Solutions (KO Marketing)
HubSpot State of Marketing Report 2023 - 25% of marketers plan to use interviews for the first time this year
The State of AI in Influencer Marketing: A Comprehensive Benchmark Report (Influencer Marketing Hub)
1 in 5 searches last year led to a click on the top result, with the average click-through rate (CTR) for this position being almost the same on desktop (22.2%) as on mobile (22.4%) (MarketingCharts)
Fashion Influencer Marketing Global Market Report 202 (Report Linker)
BUSINESS, FINANCE
Generative AI can save 5 hours of marketing hustle every week: Salesforce report (VentureBeat)
TREND: Financial Times - “We won’t publish photorealistic images generated by AI but we will explore the use of AI-augmented visuals (infographics, diagrams, photos) and when we do we will make that clear to the reader. This will not affect artists’ illustrations for the FT.”
Everyone is getting less productive — and that's a big problem for the economy. (Insider)
CEO departures are on the rise, and a record 31% of incoming CEOs are women. In 2023, women are finally running more than 10% of Fortune 500 companies (Chief)
BofA Report Finds 64% of Women Want Menopause-Specific Benefits, (Bank of America)
ECONOMY, ENVIRONMENT
One quarter of all children in the U.S. are Latino, U.S. per census study. Over one decade, the number of Latino children under 18 rose 2.6% to 18.8 million in 2020. (NBC News)
Returning online purchases to stores instead of shipping them is on the rise (RetailBrew)
Amazon asked advertisers to pay double past prices for NFL games. They have reduced guaranteed audiences 10% to 20% for this season (The Information)
Driving to Clean Air: New Report Reveals that a Move to Zero-Emission Cars Would Save Nearly 90,000 Lives (Investors Observer)
Some Reddit forums will go dark for two days (Bloomberg)
Cash buyers purchasing one-third of homes: report (The Hill)
Basic energy access lags amid renewable opportunities, new report shows (World Health Organization)
62% of Apparel Shoppers Wait to Buy on Discount According to New Ecommerce Consumer Research Report (Investors Observer)
The Sevans PR Partnership has been a labor of love for the past two years and we’re now making it public.
Last week it launched with Jennifer Oliva / Jen Oliva Media.
She joins us in an exclusive partnership as Senior Media Lead. Jennifer isn't just another addition to our team; she's a testament to our ongoing commitment to excellence and our clients, our stakeholders, our community.
Our Sevans model means we create bespoke teams so that every client gets deep industry knowledge, unique storytelling, and results.
Welcome, Jennifer! We are ready to write the next chapter of success.
In service,
Sarah
p.s. My latest in @PRNews"Why Half of PR Pros Share Metrics They Don’t Understand," shares new survey data from @coveragebook