PR@ctical is back: Navigating Changes
From TechCrunch Layoffs to PR Evolution
I don’t want to bury the lede.
TechCrunch Layoffs
It's a tough day for journalism with the recent layoffs at TechCrunch. Our thoughts are with the talented reporters during this challenging time. This isn't just news; it's a time for PR professionals to extend a helping hand. If you know any journalists affected, now is the time to connect. They possess skills highly valuable in PR – storytelling, networking, and a knack for nailing the narrative.
I’m taking time to reach out to as many journalists as possible throughout the week and connect them with friends, partners and others who are hiring.
The New Era of PR: In my latest article in "Entrepreneur," I explore four groundbreaking trends reshaping our industry. These insights are vital for anyone looking to stay ahead in 2024's dynamic PR environment.
AI and Predictive Analysis Revolution: Learn how modern PR is being redefined by technologies like AI and predictive analytics, making media placements more impactful and targeted.
Depth Over Breadth in Engagement: Today's PR success lies in the quality of engagement rather than the sheer size of the audience.
Strategic Communications in Tech PR: Unique approaches in tech PR, where understanding tech nuances and market dynamics is key to crafting resonant narratives.
Efficiency Beyond Billable Hours: That's right. Modern agencies are doing it different. We've moved beyond traditional billing models to prioritize service, productivity and results.
Advertising FOMO: Data-Driven Creativity Redefining Industry Standards
This actually isn’t an ad. I recently learned about Alison.AI and now hold them as the gold standard of the creative industry — and expect that brands and agencies not using it will soon have FOMO.
The company is redefining advertising success metrics, like 300% increase in ROAS.
With Alison.AI's insights, the era of A/B testing is becoming obsolete. The company’s tech provides a more accurate, consistent roadmap for predicting consumer preferences, revolutionizing how ad success is measured and achieved.
In short…
If you could predict content that would resonate with your audience with 100% accuracy would you use it? The answer is always YES.
Chime in on the future of PR
What new tools or platforms have you discovered that are completely changing the way you work?
In service,
Sarah
