PR@ctical {Issue #16}

Listory launch, pitch routine, caption everything

Nov 18, 2020

Hi Team PR@ctical. It’s Wednesday again already? Let’s assemble.

From the founders of Outbrain comes @ListoryApp

This is the ultimate way to become your industry’s BEST curator and also to cut down on the number of content sources coming at you. Enter Listory, the first content refinery that filters the internet to a small handful of stories:

📝 search for newsletters;
👀 see trending stories
🔑 access to a refined content repository
💭 curate lists and share anywhere

I’m going to include the essential monthly industry stories in every edition of PR@ctical moving forward, including:

Social media updates - November 2020 (all major updates to social networks)
Digital PR News - November 2020

👆🏼 CLICK ONE LINK TO VIEW THEM ALL

But wait, how can you use it to gain more influence and visibility? Join early and become a top curator — get in on the ground floor and make a topic or industry impact.

Your pitch routine matters

I talk about process and procedures too much because they really matter. Reporters are on tight deadlines and have different pitch preferences.

Let me give a quick look at the top tech journalists:

Sarah Evans @prsarahevans

Want to see how different pitching has become? Every journalist and writer has a personal preference for how to reach them. Here's a quick look at top tech writers and how they differ.

RESULTS: I’ve had a 70% increase in pitching success reaching out to journalists who allow social DMs.

PR@ctical TOOL OF THE WEEK: Caption Everything With Quicc

You are likely one of the “silent viewers” of videos, or, perhaps, you’re someone with a hearing disability/hearing loss.

The best tool I’ve found to quickly add captions to any video is Quicc. Highly recommend.

Quicc @quiccvideo

🌟New Tool 🌟 Did you know you could add video to your @canva templates?! We've created 5 CUSTOM Canva templates that are perfect for video! Get the templates + steps to easily brand, caption, and share your video content! quicc.io/blog/how-to-us…

quicc.ioHow to Use Canva Templates for Videos | QuiccCanva is great for graphic design and customization. Now, with templates, you can work with other people’s designs.

FIND COMMUNITIES & NICHE OUTLETS

Are you pitching the right places? Here’s one you might not have thought of:

Springwise - covering health and education, lifehacks, Internet of Things, fashion, retail, entertainment, housing and more. They only feature 3 to 5 daily new ideas or products to their social reach of more than 400,000 users.

Long-term SEO

Digital PR isn’t only focused on getting media hits, but protecting your online reputation. If you work in the tech space, there are some tried and true (and new!) ways to get visibility. It seems overwhelming to get set up and participate in these places, but someone has to do it — PR, comms, even an intern.

(A few of these sites are repetitive from last week, but the intent here is a bit different.)

TheOrg - this is the #1 place for tech organizational charts (secure yours)
AngelList and Crunchbase
G2
Index.co
VentureBeat Profiles
Launching Next

Looking for a remote job in PR?

Looking for a Remote Job in Public Relations, Communications, Content, Writing and/or Social Media? Sign up at http://remoteprjobs.com to get alerts.

All my best,

Sarah

➡️ p.s. Congrats to Dan Patterson, who moved to @CBSNews as a technology reporter and Vox cofounder Matthew Yglesia, who launched a Substack newsletter, Slow Boring (@mattyglesias).

PR@ctical