PR@ctical {Issue #17}
new livestream tool, 14 tools to follow trends, tips to save time
I’d love to know what you’re thankful for this week. Just reply to this email or post a comment. For me, it’s the health of my family (personal); and PR@ctical, a place to share my thoughts (professional).
📺 NEW LIVESTREAM CONTEST STYLE
Want a way to generate even more engagement during a live stream? Launch a giveaway and do it with “last comment wins.”
Here’s how you can set it up using newly launched Livereacting
Set your contest time (e.g. 90 seconds) Once your live video receives the first comment, the timer starts counting down.
Every time someone leaves a new comment, the timer resets to the 90 seconds.
If there are no new comments for the last 90 seconds: the last comment wins, the game stops and the winner is shown.
I love the concept of gamifying and testing out new engagement tactics in livestreams. This is perfect for #BlackFriday and #CyberMonday giveaways.
👀 14 TOOLS TO WATCH TRENDS (& pitch accordingly)
Do you want to pitch a story that’s relevant? Know what’s trending and find a place where you can add a new or additional narrative.
Here is a list of the tools I use.
TIP: Bookmark these pages. I always recommend Toby as a Chrome Browser Extension (it’s where I keep all of these pages and open them daily).
Google Trends
SparkToro (by topic)
Trendwatching (free or paid)
Wordtracker (top keywords)
Quora (by question)
NewsWhip Spike (paid)
Talkwalker Alerts / Google Alerts
Podchaser Popular Feed
LIFE TIPS TO SAVE TIME ⬇️
Is my life a little like yours? Parent, spouse, CEO, CFO, janitor, short order cook, housekeeper… The only way I can get as much done as I do is by working smarter, not harder. I keep a list of all of the things that help to minimize or expedite tasks that take time away from my family.
Communication — Slack (reduce emails sent)
Email — Templates; GetShift
Cooking — InstantPot or Ninja (saves me hours!)
Shopping — Amazon Subscription (things I don’t want to remember)
Groceries — Target Pick Up and Instacart
Media — Twitter Lists
Reporters - Mobile Alerts (Twitter, IFTTT)
Workflow — iOS Shortcuts
To Dos — ToDoIst (I enter everything here immediately and assign a deadline)
PR@ctical Tool of the Week
Here’s a cool new (and free!) tool I found, Measur.
🤔 Analyses and scores articles you’re mentioned in
📝 Single KPI that measures the quality of your PR efforts
👀 ❤️ 💻 Looking for a remote PR job?
Welcome to our new job center, powered by RemotePRjobs. Sign up and get remote jobs delivered to your inbox weekly.
Wishing those of you in the United States a wonderful Thanksgiving. We will be staying within our own home, no visiting family this year — so will be missing everyone dearly.
Please stay safe and well,
Sarah