PR@ctical {Issue #25}

EXPERIMENT: Share audio soundbites to get more coverage on podcasts

👋 Team PR@ctical! The intent of this newsletter is to help you build influence and work smatter in digital PR. It’s why I wanted to share my latest visibility experiment:

👂 ⭐️ 🎙

Audio soundbites for podcasters and producers

NEW! I’m testing out something new and I’d love for you to get in on it:

Sarah Evans @prsarahevans

CALLING ALL EXPERTS! I'm testing out a new audio experiment to collect and share audio soundbites with podcasters, producers and journalists. TOPIC 1: Entrepreneur Week (Feb. 13-17) Reply with your 2 min or less response: yac.com/play/ND2kmvwOt CC: @yac / @huntermoonshot

yac.comMessage from @sarahevans on YacWelcome to the first experiment in audio expertise using yac. I am looking for experts who have a comment and opinion or a sound bite about entrepreneur week, which is coming up February 13th through the 17th. I am going to share all the approved messages with various podcasters and media who may be…

I’m hacking Yac, an audio platform that wasn’t necessarily designed for this use case, but it works perfectly (and I’m working with them directly to make this grow).

Here’s how it works for experts:

1. I will share various prompts and/or queries on a topic (e.g. Entrepreneur Week)

2. Click the link and reply with an audio response

3. If credible and “usable” I will share with podcasters, journalists and producers

Sarah Evans @prsarahevans

This is a great example from @winniesun in response to my ask for #EntrepreneurWeek sound bites: -Quick intro & credibility info -Clear & concise response -Great audio! yac.com/play/0Og6PPkg1 CC: @yac

yac.comMessage from @winniesun on YacHi, this is Winnie son and honored to be here with you. You may have seen me on CNBC read me on Forbes or watch me as host of level up with Winnie a show that shares Business Financial stories each week on NASDAQ. Roku and Amazon Fire. I am excited to be celebrating entrepreneurship week with you. I…

Here’s how it works for podcasters and producers:

1. They can contact me with specific questions or stories they need responses for

2. I record the question and send out via social to solicit responses

3. If credible and “usable” I send them back to podcasters, journalists and/or producers

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The current workflow for podcasters is:

Research guests and/or send out queries ➡️ Sift and filter through long, text-based pitches ➡️ Schedule and set up an interview ➡️ Record interview ➡️ Edit.

If I can help to minimize the amount of work for podcasters and get more experts visibility, that’s a giant win!

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Questions about this or want to get involved? Reply to this email or send me a tweet.

I hope you are all safe and well.

In service,
Sarah