PR@ctical {Issue #28}

HOW TO natively schedule calendar in email 🤩

Every time I start to type “Good morning Team PR@ctical,” I always envision the movie “Hook” and Smee shouting, “Good morning Neverland!”

Now, onto business.

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My Favorite Scheduling “Hack” of the Moment

Working smarter helps me work better. As an avid tester of every calendar platform and scheduler I can get my hands on, I think I finally found my ideal match.

Newton + x.ai

🟣 Sarah Evans @prsarahevans

Want to see the first native calendar scheduling integration inside email? @newtonmailapp and @xdotai just made it possible. via @9to5mac / @bradleychambers

google.comNewton email app adds x.ai integration for automated meeting scheduling - 9to5MacThe Newton email app is adding x.ai scheduling for simplified and automated meeting scheduling right inside its desktop and mobile apps.

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Where do I learn? Learning flow matters.

Having a pulse on news in my industry and a litmus test of what’s trending makes all the difference. While I don’t have time to read every single news outlet, I follow my favorite aggregators and others who offer the ability to get a lot in a little bit of time.

My personal morning flow of tech news looks like this:

1. AP Morning Wire email

2. Product Hunt

3. Twitter Lists [Assignment Desk Editors, Morning Show Producers, Twitter Trends and more…]

4. Shelly Palmer email

5. Reddit front page

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TIP: I love organizing my tech stacks. For all things marketing, I use MarTechBase.

I hope you are all safe and well.

In service,

Sarah