PR@ctical {Issue #32}
A new way to find out who is talking about you
Happy belated Wednesday. I had my COVID vaccination last night so was a bit under the weather this morning — hence a late edition. Better late than never, right?
Slack + Zoom
I use Slack and Zoom as my primary sources for productivity and video communication. That said, I have several add-ons or plug ins to make them work seamlessly as part of my daily flow. Productivity is my jam and if I can “win back” time, it’s a big 💯 in my book.
Here are my faves for each (and I’d love to know yours):
What you’re here for
I now host a regularly scheduled Twitter Spaces every Tuesday morning called #ToolsTuesday (8:30AM PT / 11:30AM ET). It’s 30 minutes of jam packed knowledge from founders, makers and comms professionals who know how to work…well.
This week I learned about Syften (thanks Hailey from Biteable) and it’s now in my stack of media monitoring to see what’s being said (and identify new media and client opportunities!)
Syften kicks online monitoring up a HUGE notch and I’m here for it.
They monitor:
The Stack Exchange family
Even better? I connected Syften to Slack and am currently updating all of my filters to ping me as things come in (e.g. client websites, monikers, key phrases for biz dev, competitors, social mentions).
They are a one-man company (literally), so let’s help Syften grow.
Thank you for your continued readership.
In service,
Sarah
p.s.
