PR@ctical {Issue #33}

create your journalist and media "leaderboards"

A hopefully happy Wednesday to you all. Thanks for taking the time to open PR@ctical today — it means a lot. Hope you find something to help you work more practical and tactical.

---

Build your Media Leaderboard

To get more media “attention,” immerse yourself in the media. Understanding WHO to reach out to is 🔑 . Take a page out of the Techmeme Leaderboards (see below) and develop your own list of the media who dominate your field(s).

• Who is writing about topics that apply to you?

• Which articles, videos or other content attract the most readers?

• Where should you look to find media leaders?

Even better, stop thinking about pitching and start sharing ideas.

Here’s a quick media tech stack to help:

1. MuckRack (or similar)

2. Techmeme Leaderboards (by topic)

3. Twitter search

4. Google News search

5. Set up listening terms across niche networks and communities in Syften (or similar)

Now, build your leaderboard of experts and find an opportunity to say hello.

---

Research Corner: What social networks are 35-54YO using?

🟣 Sarah Evans @prsarahevans

Where are 35-54YO spending the most time on social? 🥇 Facebook 71% 🥈 Instagram 40% 🏅 Pinterest 36% 🏆 Linkedin 32% 🏆 Twitter 25% 🏆 WhatsApp 24% 🏆 Snapchat 21% 🏆 TikTok 16% via @marketingcharts / @edisonresearch marketingcharts.com/charts/social-…

marketingcharts.comEdisonResearchTritonDigital-Social-Brand-Usage-35-54-Y-O-Apr2021 - Marketing Charts

Pew Research Internet @pewinternet

A vast majority of adults under the age of 65 say they use YouTube. pewrsr.ch/3mvv7DE

---

Pick a pack of pickled peppers

How should a company pick their PR representation? Here’s a new guide I made to help:

I hope you are safe and well.

In service,

Sarah