PR@ctical {Issue #35}
new audience behavior tool + how teens spend their time
Happy Wednesday PR@ctical readers. Testing out Zoom’s new immersive feature. Am I doing this right? ;)
Want to champion women with me at 11:05AM ET?
After joining in as a listener the past four weeks, this time I’m a guest moderator on a #WomenChampioningWomen salon with Alexis Zinberg of The Palmer Group. #mostvaluablepartofmymorning
Register here prior to the live event.
How to separate (or amplify) your personal vs. professional selves.
When paid social is worth it, and when you should avoid it.
How to choose the right content for the right platform at the right time.
SparkToro for audience behavior
While I love to share as many free and freemium tools as possible, you truly get what you pay for. SparkToro from Rand Fishkin is an evolution of behavioral intelligence, because it’s more than marketing.
Put simply, SparkToro crawls billions of social and web profiles to out what an audience reads, listens to, watches, follows, shares, and talks about online.
Built into my strategic planning process for almost all of our clients we deep dive on how customers, media and even competitors interact with a topic or brand.
How are teens spending their time?
Digital PR Tools Stack
I love to talk tools (obviously) and keep my tech stack at a glance so I can share it with others. Here’s what it looks like this week:
@coveragebook
@muckrack
@similarweb
@getanyword
@biteable
@KamuaDotCom
@yac + @SlackHQ
@todoist
@mediagazer
@helpareporter
@otter_ai
@canva
@xdotai
I hope you are safe and well.
In service,
Sarah