PR@ctical {Issue #36}
Our first subscriber deal and 2 practical tips
It’s Wednesday again already? I’ll get right to the practical point…
Tomorrow is #WorldPasswordDay. Nothing to know, accept it’s a great opportunity to update a few passwords, especially those that link to your finance or banking information. I created an annual calendar reminder to help, too.
Subscriber Deal! It’s our very first PR@ctical subscriber deal for a tool I use at least 37 times everyday: Snazzy.ai.
Use code “prsarahevans” for 20% off at checkout.
PRO TIP: The alerts you wished Google Alerts was
I just finished testing out Syften and am sold. Billed for startups, it’s an essential monitoring tool for anyone in a space where your product may be talked about in the online communities listed below. What’s the catch? You MUST work on your query terms to make sure you’re getting the most accurate results.
Pulls from: Twitter, Reddit, GrowthHackers, Indie Hackers, Hacker News, ProductHunt,The Stack Exchange family, Forums, Blogs and News, Lobste.rs, Steemit, Upwork, Spiceworks, Various Slack communities, Facebook groups
Monitor up to 100 keywords
Get notifications via Slack, email, RSS or custom API
$14.95-$49.95 per month
Responding to social, blog and community posts is one of the BEST things you can do for your marketing and publicity efforts
Google shared what worked for virtual launches in 2020
The Google Trends team shared their best practices from this past year on what attributes the most successful products used when launching online. Totally applies to what I share here. The “simple” boiled down formula includes three-parts:
Pre-launch —> save the date for big reveal <— Think: social assets, giveaways, build up moments, influencer inclusion, etc…
Launch —> countdowns and ads <— Think: Numbers-based activations, deal of the day, sneak peeks, etc…
Post-launch —> opportunity to try the product virtually <— Think: AR/VR, immersive anything, metaverse, 3D or mobile and desktop engaging content, etc…
A triple threat approach that can be the heart of your next strategy.
Co-Mod a TwitterSpaces?
Twitter opened up Spaces to anyone with 600+ followers and will allow creators to co-host and sell tickets to live events on Spaces.
Have an idea for an upcoming Spaces event? Reply to this email or DM me on Twitter.
In service,
Sarah
p.s. a few upcoming dates in May to keep in mind: