PR@ctical - Issue #4

Perfect your pitch, HOW TO pitch NPR's "How I Built This," new email spam checker tool

It’s another Wednesday and another round of info you can {hopefully} use right now.

Do you read recipe blog posts? They frustrate me. It’s a ton of backstory and scrolling before you get to what you actually want — the recipe. Sure it keeps the read-time longer and helps with the page rank, but it doesn’t give me what I, the reader, wants.

I never want this to be that. So, let’s get to it.

Writing pitches isn’t the most fun part of a PR person’s job, but, like most things, if you have process it makes it easier. Rather than being completely formulaic, I start with a pitch formula and then change and personalize based on who I’m reaching out to. Here’s what I use as a prompt to start writing {see the link right here👇}

Copy, paste and use {modify} for your pitching preferences —> Pitch Template

First, you have to understand what is newsworthy — here is what I share with every client:

Want to pitch NPR’s “How I Built This” for an upcoming segment?

PITCH A BUSINESS/FOUNDER FOR HOW I BUILT THIS
—> Email: hibt@npr.org

PITCH MY BUSINESS FOR THE "HOW YOU BUILT THIS" SEGMENT AT THE END OF THE SHOW
—> Fill out the form at build.npr.org

Writing emails?

Don’t end up in spam. —> Use this new browser-based Email Spam Checker tool from @autoklose

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I hope you enjoyed this issue of PR@ctical. This is an exclusive space where I am giving away all of the tools and resources I’ve developed the past 11 years.

Hoping you are safe and well,

Sarah