Hi PR@ctical readers. I love that you appreciate the seemingly simple in the intersection and overlap of strategy and tactics. Until you can learn how to effectively use (or not) nuances of individual social networks, youโll be left in the camp of, โwell this doesnโt work for me.โ It takes a strategic mind and strong tactical execution to achieve more visibility and influence.
On that note, Iโm launching the first part of the ๐ AT-A-GLANCE SOCIAL GUIDE.
Think of it like a virtual pocket reference. I decided to launch this in parts so that you can absorb each section.

๐งฐ AT-A-GLANCE SOCIAL GUIDE {v1, part 1}
Part one, version one, is the first of five sections Iโll be releasing via PR@ctical over the next few weeks (and then Iโll release it in its entirety the final week).
This Social Guide was built with the intent to not reinvent the wheel every time you have to plan an online campaign or major moment in time.
โก๏ธ Part One: The Social Networks Communications Guide an attempt to breakdown every single communication method across the most popular social networks.
๐กRecommended use: Save a copy to your phone and desktop, print a copy to keep at your desk and/or copy and paste tactics to strategy documents on your shared folders.
๐๏ธNext week, Part Two: Demographics and Statistics
Access it in a format that works best for you:
โขPRETTY VERSION {full color, high resolution, png}
โขPRINTER-FRIENDLY {B&W version, png}
โขPDF {full color}
โขALL VERSIONS
BONUS (and only for PR@ctical readers) โข Google Doc checklist version (updated regularly)
๐คSee something missing? Email me and let me know. This is {version one}, with new versions coming out every other month.

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I hope you remain safe and well.
Best,
{Sarah}
@PRsarahevans