PR@ctical {Issue #8}

RESOURCE: Character count and content limits on social networks

Sep 23, 2020

It’s that time again. Happy Wednesday and welcome to all of the new PR@ctical readers! As with all other issues, I’m going to get right to it, time is precious.

IMPORTANT: On September 21, Facebook announced Rights Manager for Images, a new version of Rights Manager that uses image matching technology to help creators and publishers protect and manage their image content at scale. How will this impact you? HINT: Think memes and other viral content.

**I was on “The Doctors” yesterday talking all things tech chaos (and organization). Tune in if you get a chance.**

TOOL: Free or low-cost brand monitoring alerts suite

It can be tough to monitor your personal brand, employer and/or clients online. If you don’t have a big monitoring budget, here’s what you can set up. What good is getting media coverage if you never see it?

Google Alerts {FREE}
Bing Alerts {FREE}
Talkwalker Alerts (and actually better than Google Alerts) {FREE}
Mention.com {FREE}
Sign up for SEMrush and set up “brand mention alerts” (paid)
Tweetdeck for watching Twitter hashtags in real-time {FREE}
Muck Rack’s “Who Shared My Link” feature (paid)

Today’s resource —> {Character and Content Limits} by social network

Save this to your growing arsenal of quick reference tools. It will also be available in a hi-res PDF digital PR compilation I’m releasing shortly (see below).

🙊 PR “SECRET” FOR SAVING BUDGETS

Did you know there are a wire “reseller” services that let you buy wire releases at a fraction of the cost? Instead of paying $1,500+ you can budget $300-500 depending on word count. Are there a few catches? Sure. Like, you can’t pick your exact release time, but if you’re on a strict budget, it’s worth it. —> I recommend ereleases.com.

AT_A_GLANCE {Digital PR} Guide

Next week I’m releasing a 40-page PDF of my personal Digital PR best practices, tools and resources. The changes so frequently I feel like I need extensive training every three or four months. For years I’ve created my own personal training sessions, reminders, etc… and never packaged them together. I’m now creating a new part of my business where I provide these tools on an, at least, quarterly basis. I’m keeping pricing of comprehensive pieces at $49.99 (and if you’re a college student with an active student email address, let me know).

I hope you remain safe and well.

Best,

Sarah

p.s. Internet Creators: Entries are NOW OPEN for the 25th Annual #Webbys! Submit your best digital work by our Early Entry Deadline, October 30 → http://webbyawards.com

PR@ctical