PR@ctical {Issue 9}
Engagement tips + real-time economic tracker + monitoring suite
Good morning PR@ctical readers. Quick question — I always want to make sure this is a valuable resource for you. Is there a digital PR tool or resource for building influence you wish existed that doesn’t? Let me know and I’ll see if we can create and share it for the good of this group.
Now, onto the good stuff.
REMINDER: I keep an updated list of all Social Communications Opportunities, here.
PSA: Web accessibility is mandatory in the USA under the ADA act and Section 508. Make sure your website is compliant. TOOL: accessiBe #NotAnAd
I know I don’t need to tell you that engagement on social media can help build your influence. One of the things media look for before interviewing you is your social validation (i.e. your reach, resonance and expertise). Even tweets show up in Google Search results, so what you share DOES matter.
Do this exercise today:
Create a {brief{ checklist of things you can do to engage on social networks where you have a presence;
Add them to your calendar for 28 days to develop new habits;
Think: Reach, Resonance & Expertise
Here is a starting point for you to save and share 👇
MUST-BOOKMARK VIP RESOURCE: Real-time economic tracker
Seriously amazing data resource from Raj Chetty (as covered by @BSteverman)
U.S. economic tracker
Real-time
Visual layout
Why does this matter to digital PR? For three very important reasons:
—> Validation points prior to pitching. You can stop with broad or vague generalities and assumptions in pitches and social content and get specific.
—> Trends right now. Identify trends and predictions to support something you or a client provides. Share thoughts and observations with trusted journalists or subject matter experts.
—> Your content. Look for content opportunities from the content you see. Set context around a wider story or maybe solve a problem based on an area of need.
RESOURCE: Monitoring Suite
The makeup of PR@ctical readers aren’t all PR pros, so I want to be mindful of offering tools to newcomers. If you are looking for reactive media opportunities to get in the media, I recommend subscribing to the following:
HARO {FREE}
JournoRequests {FREE}
RadioGuestList.com {FREE + Paid}
Podchaser {FREE + Paid}
Podcast Clout {FREE + Paid}
It’s ready. My very first Digital PR AT-A-GLANCE Guide (42-page PDF). Download, save, screenshot and reference. It’s jam packed with more than 12 quick guides, 3 new workflows and 8 tech stacks to help you plan your next digital PR moment.
I hope you are safe and well.
Best,
Sarah