Welcome back: PR@ctical Refresh
Sevans PR was acquired by Zen Media
Hi all. Looking forward to picking PR@ctical back up and dusting it off. First, some news:
What goes better together? Zen Media + Sevans PR
In case you missed it, Zen Media, founded by the illustrious Shama Hyder, acquired my agency, Sevans PR.
While PR@ctical is my tiny island of practical PR advice, you’ll see much more content from Shama and myself, because we believe that together we can do so much more.
We aim to pioneer new methodologies and provide deeper analyses on how PR, social, SEO and even more of the marketing mix can synergistically drive brand narratives in increasingly complex media landscapes.
Get ready for more actionable insights that will equip you, the industry leaders and changemakers, to navigate the evolving demands of the market.
🔗 Follow Shama on LinkedIn and make sure to check out her latest insights and updates!
You didn’t ask for it, but here’s my PR prediction 2025
It’s the year of ConvergeComms
What does that mean?
What is ConvergeComms? ConvergeComms represents the fusion of SEO, public relations, and social media into a singular, cohesive strategy. This approach acknowledges that the lines between different media streams have blurred, creating a need for a unified method that leverages the strengths of each discipline to maximize brand narrative and audience engagement across all platforms.
Just look at AI search…it’s changing the game entirely.
AI search has fundamentally altered how information is discovered and consumed. AI algorithms prioritize content not just based on keyword matching but on predicting user intent and delivering personalized results. This shift dramatically impacts PR by increasing the need for content that transcends traditional SEO.
It demands strategies that are not only searchable but also deeply engaging and contextually relevant. ConvergeComms means you are intentionally planning for these elements, ensuring that PR efforts are robust enough to influence both AI-driven search engines and human audiences effectively.
Implementing ConvergeComms:
Start with a Cross-Functional Team: Bring together your SEO, marketing, owned and PR teams. Ensure they are not working in silos but collaboratively, with regular meetings to align on strategies and share insights. If your plans don’t include insights from all areas, then it’s not ready for prime time.
Develop Integrated Content Plans: Plan content that serves multiple purposes—SEO-friendly, newsworthy for PR, and engaging for social media. This might include data-driven reports that garner media attention, boost search rankings, and drive social engagement.
Leverage Data Analytics: Use data from each area to inform the others. For example, use social media engagement metrics to guide PR content creation, or apply SEO keyword insights to target PR and social media campaigns more effectively.
Educate and Train Your Teams: Ensure each team understands the basics of the other fields. This might involve training PR teams on SEO principles or teaching social media managers about PR tactics.
Monitor, Measure, and Adapt: Use advanced analytics to monitor the performance of your ConvergeComms strategy across all channels. Be prepared to adapt quickly to new data and shifting audience behaviors.
ConvergeComms means you are intentionally planning for these elements, ensuring that PR efforts are robust enough to influence both AI-driven search engines and human audiences effectively.
