10 tips from a journalist and a new 🔥 Hot Zone

As always, practical tips, tools and resources you can use right now

Thank you for being part of the PR@ctical community. As always, I like to keep it (relatively) short and sweet so we can get back to what we do best — and enjoy life.

Before we jump in, I’d love your input. I’m co-building something for the PR industry and want to know what is most important to you:

🔥 Hot Zone

1. Instagram now lets you add up to five links on your profile

2. Did you know you can get verified on Linkedin? It’s not available for everyone (at least just yet), but here is how to get started.

3. “AutoGPT might be the next big step in AI. You can now give a task and it can now autonomously plan, execute, browse the web, and revise strategies to complete tasks.” [@heyBarsee]

4. Support the PR industry. Muck Rack’s “State of PR" survey is open and it’s essential research for our industry. Take the survey here.

10 Tips for Working with a Journalist

This was such a huge reminder that I want to share it with all of you. Check out what Martine Paris shared:

1. Keep it short, put huge hooks upfront

2. Read my articles, follow me on Twitter

3. Tie pitch into trending news so article gets seen by Google’s algorithm

4. Pitch with a hot headline that everyone wants to read with striking visuals

5. Never pitch a story no one wants to read

6. All interviews are live and on the record. Questions are not sent in advance, please know that PR has zero control over the narrative

7. Build your following on Twitter and LinkedIn and always have your client proudly share all the coverage you get

8. Send embargoed reports with data only from reputable recognizable sources with bullets of key points tied to breaking news

9. Coverage is never guaranteed

🧠 My Brain as a Service

• I have a new series on HackerNoon called POWER LEADERS where I am interviewing tech leaders from around the world. Know someone who should be featured? Pitch me here or at sarah@sevanspr.com.

• Reputation+ — I received so many replies about this I’m still catching up. Please be patient as this is still a human + AI process.

• My latest about the PR industry in Entrepreneur:

If you’re a subscriber with something to share with this group, let me know!

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